{Ask Abby Maddy- Increasing Online Sales}

Today’s question comes from Te’anna, who writes:

“I am a {direct sales} district assistant…and  I would love to increase my online sales Do you have any advice for creating more exposure 
and increasing sales online? “

Oh my! Why yes Te’anna, I do! Thank you sooo much for asking!
Running an online business can be super rewarding- as in you can answer emails and run your website from the comfort of your jammies- but it can also have it’s challenges. You don’t have a store front, traditional advertising isn’t as beneficial, and you can’t rely on the word of mouth if no one knows you’re here. 
In other words, the whole “Build it and they will come” thing doesn’t apply.

I always recommend when you are working for a direct sales company that you do your due diligence and check with the company to find out, first, what you are allowed to do online. A lot of companies only allow you to have a presence on their sponsored sites, approved Facebook pages, etc…And you gotta make sure you’re playing by the rules.

OK, so now that that’s done, let’s talk about all the possibilities out there in that great big online world. 
One of my most favorite ways to increase traffic to my site is partner with other shops and blogs that I adore. I love it because it benefits both parties, and it can be a great deal of fun. Plus, it’s great exposure to a primed audience that you wouldn’t otherwise have. You can do a giveaway or offer a special discount to their customers/readers when you launch a new product or to mark a holiday or celebration. And make sure you take full advantage of the giveaway process. Want to increase traffic to your site? Have them visit and leave a comment with their favorite product to be entered. Need more Facebook traffic? Instruct them to “Like” your page for an entry. The possibilities are endless.

Now, if you happen to be like me, and blessed with the gift of {written}gab, then you’re gonna lOvE this idea. Find a site or blog you love, that’s relevant to your product and Guest Post! It’s a fabulous way to introduce yourself and your product to a new readership, plus you can take the opportunity to educate your audience. So say you work for a company that sells cosmetics, well I don’t know any woman that doesn’t love a good make-up tip, so use your exposure and expertise to write an advice or “how to” piece. Reader’s love gaining insider tips, and you’ll have the chance to showcase one of your strengths. If you have a blog, return the favor for another shop owner. You’ll quickly find the online world revolves this way.

Of course we can’t overlook the obvious when it comes to the basics of doing business online. Set aside some time to give your brand an online inspection and ask yourself these questions:

Do you have a website? Is it current? Is it easy to use? Is it easy to find? Does it have a shopping cart?

Do you have a Facebook page? Do your customers know you have a FB page? Is it current? Do you post often and reliably? Do you take full advantage of all its features?

Do you have a Twitter account? Do your customers know you have it? Do you use it? 
{Did you know you can set up an app on your facebook page to auto post to your Twitter account each time you post? Try it, it’s what I use}

Do you use Instagram, Pinterest, You Tube, Etsy or any other media sites? Do your customers know you they can find you there? These can be very powerful tools when used reliably. 

Do you have a Blog? Helloo?!! It’s Free!  

Do you have a Newsletter? Hello?!….Yea, that’s free too!

Are you starting to get the picture? 

There are thousands upon thousands of ways to increase your visibility online, so long as you’re using them reliably. It may feel as though you are posting constantly, repeating yourself or tweeting in your sleep, but remember, you must be consistent in your efforts. When working with a business that’s solely online, you simply must do something to to keep your business moving forward every single day.
Take some time to set yourself up using the outlets and platforms you want to use and then grab a calendar and schedule the next three months with giveaways, promotions, guests posts, newsletters, product launches, and anything else you’ve got going on. Create your own momentum and I promise you will see things happening in your business. And then don’t stop! Keep going, scheduling, posting, tweeting, and moving, moving, moving! You’ll be amazed with what you can do!

One thought on “{Ask Abby Maddy- Increasing Online Sales}

  1. Anonymous says:

    Wonderful advice Stefanie! Thank you so much for taking my question. Looks like I got some work to do, Can't wait to start networking! TeAnna


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